Starting a business in India? 10 effective steps to follow just after the logo creation

For new businesses, the steps that follow after the creation of the logo are of paramount importance. This is the phase where all the activities which were meticulously planned are put into execution. So, it merits attention to go into the details on what you should do after creating your logo as you are on the path of starting a business in India. Vyrazu Labs will tell you everything below-

1. Banner and logo creation for different social media platforms:

It is of utmost importance that you should have banners and logos of your organization which is exclusively created for different social media platforms like: 

• Facebook
• Twitter
• Instagram
• Pinterest etc. 

However, there is a catch here. The size of the image which is displayed in all these social media platforms are different from each other, so you cannot have a single image which can be used for all the platforms. As for example, the profile picture size of the platforms mentioned above are as follows: 

• Facebook — 180 x 180 px
• Twitter — 400 x 400 px
• Instagram — 110 x 110 px
• Pinterest — 165 x 165 px 

So, as you can see for yourself, a single image will be insufficient to take care of your needs as you move ahead in starting a business in India.

But we can take care of your predicament, as we have an app called Socify which is available at the App Store for iOS devices and shall help you in customizing your single image into different sizes that fit all the above mentioned social media platforms. So, in your case a single image of your logo shall be good enough, courtesy Socify.

2. Marketing your logo:

starting a business in India involves many activities out of which marketing your logo is an important one. You have to find out innovative ways in which you can add visibility to the logo of your company. One way by which you can market your company’s logo is by the way of merchandising.

One thing to note here is that in the design phase itself care should be taken so that your logo looks good on different materials. The different items on which you can have your logo imprinted are:

• T-Shirts
• Caps
• Coffee Mugs
• Pens
• Stationery items
• Hoodies

These items can be distributed amongst your employees, friends, acquaintances, business associates, etc. It is an image-building exercise and shall be giving the much-desired visibility to your organization’s logo as you move forward in your journey of starting a business in India.

Before you read below, it might be worthwhile to have a look at this blog post which talks about Branding and how Digital Marketing can be used to improve Branding. Also, the importance of logo vis-a-vis a business organization is an area of discussion which can be taken up separately.

3. Creation of a Favicon icon: 

Well, what are favicons? The word favicon is a shortened form of the two words “favorite icon”. A favicon is a 16 * 16-pixel small icon that usually represents the company’s logo just next to the website’s title. It is a component without which websites cannot function today and so shall you discover as you go forward in starting a business in India.

Just imagine, there are many web pages that have been opened in your browser and you are looking for a specific one. The only way you can locate your targeted website is by reading the URLs of each website one by one. Instead of this, if there was a small icon placed somewhere, say on the address bar, it would provide instant recognition for the website you are looking for. 

The same logic is extended when you search for a website in the bookmarked URLs in your browser or in the browsing history section. Favicons also, have a big role to play in brand recognition and follow up visits by users thereby having an indirect impact on SEO ( we will come to SEO a bit later in this discussion ).

4. Great looking and functional website:

Starting a business in India from your end shall be a very tough task if you do not have a website that is fully functional and makes you available to your customer 24/7, 365 days a year.

It is a hard fact that customers shall not engage with you if you don’t have a website and for people like you who are starting a business in India, it becomes all the more important as websites help in building credibility and have an impact on sales. 

We can be of assistance to you as we can help design great websites for you with wonderful UI / UX effects. If you are planning on starting a business in India in the area of E-Commerce, you can take the help of our Magento development team who shall design customized online stores for you, using the Magento platform.

You can have an idea of the importance of the Magento platform if you have a look at this blog post.  

If you plan on keeping things simple, as you are starting a business in India then a Content Management System ( CMS ) would suffice your needs. Now, what in the world is a CMS? Simply put, a Content Management System or CMS is a set of programs that are used to create and manage digital content. WordPress is one such example of a very popular CMS.

If you happen to decide on WordPress, be rest assured that our WordPress development team shall be competent enough to take care of your needs.  

Lastly, it might be that as you are starting a business in India you might want customized applications being developed for your enterprise. In that case, we can help develop customized applications for you using our expertise in Angular, Laravel, and React. 

The importance of a website with regards to a business is surely clear to you by now and we will dwell upon it in further detail in another interaction.

5. Do you need an app for your business:

Since you are starting a business in India, you are well aware of the nature of your business. So, you are in the best position to judge if you need a mobile app for your business purpose.

If you do not happen to need one, then surely it is a well thought out decision. As you are starting a business in India, it just might happen that you need a mobile app. In such a scenario, you shall have to decide on the platform which is most suitable for you amongst the following for your mobile app development.

• Android app development.
• iPhone app development.
• Hybrid app development.

If you go through this blogpost, you shall have a fair idea of both Native and Hybrid app development. 

Additionally, we feel it right in enlightening you that if you choose to go for mobile app development in any of the areas as mentioned above, then our team of experts belonging to the Android, iPhone, and Hybrid app development team will certainly rise to the occasion and develop cutting edge apps which are customized in order to take care of your specific requirements.

So, as you are starting a business in India, you can be assured of the fact that you shall have a fully functional mobile app to take care of your business needs.

6. Web site testing:

As you are starting a business in India and have realized the importance of having a website that is solely dedicated to your business activities, you have to ensure that the website is fully functional and without any bugs before it goes LIVE.

In order to do so, the website has to undergo thorough testing by experts in the area of Quality Assurance. Primarily speaking, the most important points to be remembered are:

• Your website should display itself properly in all major browsers.
• The website should be compliant with all major website compliant standards. 
• Your website should be thoroughly tested for performance and security issues. 
• Your website should be able to carry out all the functions for which it was designed and accordingly developed. 

It is worth mentioning here that our website testing team will be able to take care of all of the issues mentioned above and after thorough testing by the usage of testing tools shall deliver a fully functional website for you as you move ahead in your journey of starting a business in India. You can have an idea of why website testing is so important after you have gone through this blogpost.

7. Creation of Content:

Quality content for a website is very essential from the point of view of a search engine. Search engines look for websites that have content of high standards. As you are starting a business in India, you shall surely understand the importance of good quality content someday in the future.

Good content which is enriched by the use of proper keywords when posted at regular intervals of time help in building authority which in turn ensures a high ranking in search engine results. 

As a piece of associated reading, do go through this blog post in order to see for yourself the power of good content. Also, the importance of good content with relation to a website is in itself so vast an area that it shall be an injustice if the same is not taken up separately sometime in the future. 

Also, as you are starting a business in India, you should have a fair idea by what is meant by content. It is not necessary that content has to be only text. Content may take any of the following forms: 

• Text
• Blog posts
• Audio files
• Images
• Video files
• Tweets
• Facebook posts etc 

Also, an important point to be noted here is that the content should be engaging in such a manner that the reader can have some sort of learning experience after going through it.

8.Search Engine Optimisation:

Having come so far, it is important that you should know the virtues of Search Engine Optimisation and how important it shall be in the coming future as you go forward in your journey of starting a business in India. Basically, search engine optimization is the set of practices that are aimed at increasing the traffic to your website through organic search engine results. 

It is important that your well designed, tested and LIVE website into which you have given so much effort should have visitors who can turn into customers at some point in time in the future. For this, it is important that your website should feature high in search engine results so that new users can visit your website.

This can happen when the content in all web pages of your website are optimized according to the best practices of SEO. Well, the importance of SEO techniques for online businesses is so vast a topic that we can have a separate discussion on it.

Also, you can easily offload the SEO responsibilities of your website to us and our team of SEO experts shall deliver solutions that are customized as per your needs. So, starting a business in India just might not be as daunting a task as you had initially thought.

9. Building links for your website:

As it is essential for your website to have high rankings in search engine results, you have to come up with ways by which your website acquires a much-required authority on the subject on which you are publishing content.

Since you are starting a business in India, it shall take some time for you to build authority on your domain. But you just cannot sit idle, can you? So, one way by which you can slowly start building authority is by getting links directed at your website from sites that have a high ranking based on EAT signals. EAT stands for the following: 

• Expertise: Knowledge of the site owner on the subject matter which is under discussion.
• Authoritativeness: Credibility of the site which publishes content on the subject matter under discussion. 
• Trustworthiness: Trustworthiness of the site which includes site security. 

We shall be considering the importance of link building in detail in another separate discussion, but for now, as you are starting a business in India you can focus on writing content on popular sites like Quora, Medium, etc and from there you can direct links to your website.
This is known as backlinking and is a very popular and useful way by which you can start adding credibility to your website, provided the incoming links are from sites that have high EAT signals ( as discussed above).

If you want professional services on this count, you can easily get in touch with our social media team who are competent professionals and shall be able to deliver the service needed from your end.

10. Blogging as a guest on different blogging sites:

This is one way by which you can increase the number of backlinks to your website. There are many guest blogging sites, as for eg Mashable, Hubspot, MarketingProfs, etc which allow guests to post their blogs.

So, if you can manage to post blogs from these sites and direct links to your website from there, be rest assured that you shall be getting many high-quality backlinks to your website.

This shall go a long way on your website featuring high in search engine results in the future. For the sake of your convenience, the topic of “How to be a guest blogger” shall be taken up as a separate blog post in the future. 

It is for sure that by now, you do have a birds-eye view of the entire process that takes place after you have created your logo. Also, as you are starting a business in India,  it is for sure that this discussion shall be of help to you. 

Lastly, as there are many areas where we offer technological services ( which has been discussed above ) where we can be of help to you, please do not hesitate to get in touch with us for a FREE CONSULTATION. 

Do let me know your comments/feedback, as it shall help improve the quality of further discussions.